There’s a lot of pressure to keep pumping out content these days.
It’s good for SEO, helps people to get to know you before they buy, establishes you as an authority… and, well, you already know all the reasons you ‘should’ be doing it. But, the world is awash with articles, videos, blogs and podcasts.
How can you make yours stand out?
It was four in the morning, and I was on the bathroom floor, hugging the toilet bowl; struck by a severe gastro bug for the second time in a month.
Since my two-year-old had started daycare, it seemed we were hit by a different virus every week. To make matters worse, I was heavily pregnant. And I was due on a plane in two short hours, to manage a major conference as part of my marketing job at a big bank.
Of course, I didn’t make it to the conference, and the team had to deliver it without m...
Think of your website as the doorstep to your business. As a minimum, it’s your shopfront. It may even be your whole business.
And yet, so many businesses have websites that make them look sloppy at best and downright incompetent at worst.
Here are five of the most common mistakes, along with some tips on how to fix them.
Science is showing what we already knew – a story is far more memorable and engaging than an information dump.
To successfully promote your business and get more customers, you need to be able to tell a great story – ideally more than one. In my first article of this series, I covered the four cr...
Uh-oh, Father's Day is fast approaching, and all over the nation families are wondering what on earth to get the man who seemingly has everything. Well, if the big man in your life loves coffee, you're in luck – our Father's Day Gift Guide is brimming with suggestions that are guaranteed to put a smile on his dial and a spring in his step.
FIVE TIPS TO GETTING THE MOST OUT OF DRY JULY
Welcome to part two of the Dry July Survival Guide. In part one, we explored ways to stay motivated. Part two is all about getting the most out of your alcohol-free month, with additional health and detox tips.
Most people take part in Dry July with the expectation that they’ll see some health improvements; so, whether you’re aiming for weight loss, improved sleeping patterns or better concentration, we’ve got five tips that could help you boost your results even further.
As the Queen’s birthday approaches, we’ve been wondering how she might choose to celebrate. Of course we can’t know for sure – but our guess is that she’d choose tea and cake. Taking afternoon tea is, after all, a quintessentially British pastime.
If you’d like to enjoy a delicious afternoon tea in Her Majesty’s honour, you should be aware of the rules of etiquette that govern this very British tradition. To help you avoid any embarrassing blunders, we’ve put together this handy five-step guide.
In 2016 I wrote the manuscript for my very first book. To my amazement, I wrote 30,000 words in 30 days… and if I can, so can you. Anything is possible.
As the school holidays loom, kids are tired, grumpy, and looking forward to a break. Parents, on the other hand, are racking their brains for ways to keep the little ones entertained for an entire two weeks. Outings and day trips are great fun, but can be hard on the wallet. So we've put together some suggestions for craft and cooking adventures you can enjoy with the kids – better still, you won't even have to leave the house!
Welcome to the first part of our two-part Dry July Survival Guide. To kick off, we’re exploring ways to stay motivated during your alcohol-free month. Next time, we’ll look at ways to boost the health effects of your detox. So, without further ado, here’s the low-down on beating the boredom and staying on track.
Australia is renowned for many things. We are home to good cricket, great weather, superb beaches, world-class surfing, and the Great Barrier Reef - to name just a few. But in recent years, our booming coffee scene has started to gain almost as much international attention as our more established charms.
So where did our vibrant coffee scene come from?
The ancient practice of alchemy was a blend of the beginnings of philosophy, magic and chemistry. Alchemists searched for a mysterious substance named the philosopher’s stone, that would transform base metals into gold. They also believed in the elixir of life - a magical potion that would bring health, wealth and immortality.
In history, alchemists used a blend of science and magic to search for a way to transform base materials into something more valuable. In the spirit of alchemy, we recently explored how the right grind can transform your beans into the perfect cup of coffee. Today, we’re looking at the importance of water to creating the perfect brew.